Program presence
Create a consistent visual direction across approved football products.
Coordinate football identity across the field, sideline and supporter gear without losing the clarity of the team mark.


Create a consistent visual direction across approved football products.
Coordinate staff and player layers with the primary team identity.
Give families a clear way to represent the program.
You don’t need to know garment terminology or arrive with finished art. Start with what you know about the team.
Start Your DesignShare your sport, colors, roster needs, logo and ideas, even if the idea is still rough.
D.L. develops a custom visual direction around your team instead of dropping a logo onto a stock template.
Review the artwork, player names, numbers, sizing and garment details before production.
Once the details are approved, your order moves into production.
Add players or use a private team store when the roster and supporter orders keep moving.
Start with the sport, colors and roster. D.L. Customs can help shape the rest.