Crest-led design
Build the kit around the team mark instead of adding it as an afterthought.
Turn club colors, crest and player details into a soccer kit that feels considered as one complete visual system.


Build the kit around the team mark instead of adding it as an afterthought.
Plan player numbers, names and pattern placement as one composition.
Extend the same direction to related program apparel where supported.
You don’t need to know garment terminology or arrive with finished art. Start with what you know about the team.
Start Your DesignShare your sport, colors, roster needs, logo and ideas, even if the idea is still rough.
D.L. develops a custom visual direction around your team instead of dropping a logo onto a stock template.
Review the artwork, player names, numbers, sizing and garment details before production.
Once the details are approved, your order moves into production.
Add players or use a private team store when the roster and supporter orders keep moving.
Start with the sport, colors and roster. D.L. Customs can help shape the rest.